Email Marketing

Consumers Want Your Email

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eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Quite detailed report with demographics in very interesting age segments (7 segments, 15-17 all the way up to 65+ plus a “Totals” column) and communications types. Worth a look! “Text and instant messaging are fine for friends, but not for marketers. That was the main finding of ExactTarget’s … Read more

Consumers Prefer E-Mail: Survey

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From: DirectMag Dave’s Comments (Digital Marketing Tutorial Blog): This survey re-affirms the importance, now and in the future, of email communications with your Customers. Especially interesting to me was the importance that 18-34 year olds in this survey placed on email communications, now and for the next 5 years. “Consumers prefer e-mail as a primary … Read more

Wednesday Best Email Day, Late Afternoon Best Time

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by eROI via MarketingCharts.com Dave’s Comments (Digital Marketing Tutorial Blog): Wednesday isn’t just “Prince Spaghetti Day” anymore – according to eROI, it’s also the best day to send your email blasts! “The best day of the week to send email in the third quarter was Wednesday, according to the most recent eROI benchmark study of … Read more

Digital Pharma Marketers Keep It Simple

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Lisa Phillips Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The “digital” slice of the pharma marketing pie just keeps getting bigger each year, as this article highlights with some very interesting details about where the digital marketing dollars are being spent. “The endless text of pharma disclaimers is at home on the Web. … Read more

85% of Direct Marketers Increasing Online Spending

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Email to get most attention, yet supporting data analytics often ignored Source: Alterian Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on! Looks like online marketing will continue to steal the lion’s share of advertising/marketing spending increases in 2007. Even direct marketers, long known for their mailers and printed catalogs, are jumping on the … Read more

Interesting Customer Acquisition Cost Info

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Presented by Michael Levine Director of Strategic Alliances Yahoo Search Marketing “List Vision 2005”: Dave’s Comments (Digital Marketing Tutorial Blog): A really interesting bit of comparison info on what the cost of acquisition is for several popular forms of online and offline advertising. “At $8.50 a pop, the cost of acquiring one new customer by … Read more

Premiums That Propel Prospects to “Order Now”

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By Karen Gedney Clickz B2B Email Marketing “One of the best ways to get a prospect to act immediately is to offer an incentive. In business-to-business (B2B), the usual suspects are: * Free information offers, such as white paper downloads * Online gift certificates in small denominations, such as $10 Amazon.com gift certificates * Drawings … Read more

The Little E-Mail Marketing Budget That Could

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By Jeanne Jennings Clickz E-Mail Marketing Dave’s Comments (Digital Marketing Tutorial Blog): I really liked this article because it’s full of great advice and hard numbers. A great read for email marketers at companies of any size! “Think you need a big budget to make e-mail marketing work for your organization? Or a large list? … Read more