SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
From: BtoB via MarketingCharts.com Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on with the migration of B2B marketing dollars to the online world, as this BtoB 2008 marketing forecast shows yet again. “Most B2B marketers (some 60%) plan to increase their 2008 marketing budgets – but fully 79% plan to increase their online … Read more
From: eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Amazing!! From the Internet/Online “bubble” bursting in 2001, when online advertising was $7.1 billion and actually went DOWN to $6.0 Billion in 2002, the numbers have been on a steady and accelerating climb ever since! “The numbers are soaring. Choose an adjective: Epochal. Momentous. Historic. Whatever the … Read more
From: New Communications Review (via MarketingCharts) Dave’s Comments (Digital Marketing Tutorial Blog): Absolutely amazing! From a start only 2-3 years ago, online social media and “conversational marketing” are projected to capture more advertising dollars than will be spent on traditional marketing vehicles by 2012! “Spending on social media and “conversational marketing” – albeit still in their … Read more
From: comScore.com Dave’s Comments (Digital Marketing Tutorial Blog): Looks like Yahoo! got it right this time! Their new paid search ad serving platform, code named Panama, is supposed to improve the click-thru rates of paid ads running on it’s search service, and preliminary comScore results show that it has! Panama is designed to serve the most … Read more
Google, Microsoft, Ask.Com Quietly Use Spinoff Sites To Test New Features, Solicit Feedback; Pulling Up Videos By JESSICA E. VASCELLARO Wall Street Journal Dave’s Comments (Digital Marketing Tutorial Blog): Take a peek at the major search engines’ ideas for the next generation of search via this Wall Street Journal Online article. Why should Web Marketers … Read more
By Zachary Rodgers Clickz News Dave’s Comments (Digital Marketing Tutorial Blog): Yahoo fires back! Just as Microsoft gets it’s adCenter launched and publicized in the US, Yahoo has decided to release details of upgrades to its Yahoo Search Marketing service. Zachary Rodgers has provided a nice concise overview for Clickz News. “Yahoo is today expected … Read more
Source: SearchEngineWatch Blog Dave’s Comments (Digital Marketing Tutorial Blog): adCenter is Microsoft’s attempt to strike at the heart (and the overwhelming source of revenue/profit) of arch-rival Google. And with BOTH Bill Gates and Steve Ballmer on hand to hype the official launch of this latest, and very different, Microsoft venture, it’s a call for “all … Read more
By Greg Jarboe, Guest Writer SearchEngineWatch.com Dave’s Comments (Digital Marketing Tutorial Blog): A great little SEM bid war primer. Read about tactics such as ROI-based bidding, bid jamming, bid surfing, and bid shadowing – what they are and how to use them in competitive SEM situations. “Your pay-per-click campaign is advancing steadily until suddenly, the … Read more
Source: iProspect Post-Holiday Online Shopping Study Dave’s Comments (Digital Marketing Tutorial Blog): The influence of online search marketing on the purchasing choices of millions of YOUR Customers continues to grow, even though MANY of the subsequent purchases are then made offline. Vexing problem to accurately attribute this type of purchase to online search, but one … Read more
Source: SEMPO Dave’s Comments (Digital Marketing Tutorial Blog): A leading US SEM organization has just released it’s 2005 Search Engine Marketing report. It includes all forms of SEM – search engine optimization (SEO) and search engine advertising. The growth in this space continues at a breakneck pace, still dominated by Google and Yahoo!. “Advertisers in … Read more