Search Engine Advertising

“Winning Results with Google AdWords”

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New book by Andrew Goodman Book Reviewed by Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): This is the next book I order! How about you? “Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google’s … Read more

Microsoft Starting Own System Selling Ads on Internet Searches

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IHT Technology Original Article By Saul Hansell The New York Times Dave’s Comments (Digital Marketing Tutorial Blog): The long-awaited arrival of MSN’s inhouse self-serve pay-per-click ad program (“adCenter”) is upon us, according to a story in the New York Times via the International Herald Tribune. MSN’s twist is the inclusion of demographic ad serving selection … Read more

Google Blog Search Has Officially Launched

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Dave’s Comments (Digital Marketing Tutorial Blog): Here’s what Google has to say about their newest blog-related feature (from the Google Blog Search FAQ). “Blog Search is Google search technology focused on blogs. Google is a strong believer in the self-publishing phenomenon represented by blogging, and we hope Blog Search will help our users to explore … Read more

Ask Jeeves Sponsored Listings Advertisers Buy Direct

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By Danny Sullivan SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): Nice, detailed overview (as usual) from Danny Sullivan on Ask Jeeves’ new inhouse automated ad serving service. My advice to Web site owners who purchase Google Adwords ads: compare where your Google Adwords ads are serving for your keyword searches on both Google and Ask … Read more

Google AdWords Marketing: Contextual Advertising – Parts 1, 2

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By Richard Ball Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): As Richard points out, you’re really dealing with two VERY different audiences in terms of motivation in the Google Adwords Search and Content ad networks, and the default setting in Adwords when setting up a campaign is to display the same ad on … Read more

Interesting Customer Acquisition Cost Info

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Presented by Michael Levine Director of Strategic Alliances Yahoo Search Marketing “List Vision 2005”: Dave’s Comments (Digital Marketing Tutorial Blog): A really interesting bit of comparison info on what the cost of acquisition is for several popular forms of online and offline advertising. “At $8.50 a pop, the cost of acquiring one new customer by … Read more

Finding Powerful Keyword Phrases with Google AdWords Broadmatch

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by Shane Pike Three: Twenty Interactive Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): This is a great overview of the value of using the default “Broadmatch” keywords setting when first creating a Google Adwords ad, then viewing the results of these searches in the “referring URL” section of your Web site log to … Read more

Detecting Click Fraud – A Fast-Growing Cottage Industry

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Source: Wall Street Journal 9 June 2005 Dave’s Comments (Digital Marketing Tutorial Blog): “Click Fraud”?! Just when you were getting ready to dip your toes (and budget) into the world of search engine advertising, you hear the dreaded phrase, “click fraud”. What’s a marketer to do? Here are some words of wisdom from the Wall … Read more