To Silo or Not to Silo

By Dave Ingalls Digital Marketing Consultant To “Silo” or not to “Silo” that is the question. Siloing is a Web site content structure that gets more than its share of pros and cons, especially from the SEO world. The concept of siloing Web site content is fairly simple: group related content in physical descending order […]

Digital Marketing Tip – Register in Google Places

Part of the 999 Digital Marketing Tips Series By Dave Ingalls Digital Marketing Consultant December 6, 2010 Digital Marketing Tip #3 – If you are an organization that depends on generating interest/business from your LOCAL MARKET, then you should RUN, not walk to GOOGLE PLACES and claim your location! Don’t know what Google Places is? […]

Digital Marketing Tip – Inform and Educate

Part of the 999 Digital Marketing Tips Series By Dave Ingalls Digital Marketing Consultant November 22, 2010 If you read Digital Marketing Tip #1, then you have specific end goals in mind for your upcoming Internet/Web endeavor. Before we get down to the specific Digital Marketing techniques that you can use to meet those end […]

Video SEO

By Dave Ingalls Digital Marketing Consultant September 1, 2010 Hey gang, check out one of the latest innovations in Search Engine Optimization, VIDEO SEO! I recently had the opportunity to sit down with Jay Spencer and Andy Galeshahi, President and Sales and Marketing VP respectively, of SearchPro Systems, an SEO firm with a VERY interesting […]

Three is the Magic Number!

The SEO Sweet Spot is Three-Word Searches by Daniel Ruby Chitika.com August 22, 2010 Dave’s Comments (Digital Marketing Tutorial Blog): New keyword search phrase research by Chitika.com released in June 2010 confirms that the use of multiple words in a search phrase dominates search engine usage. In particular, 3 word search phrases are the clear […]