Search Engine Marketing (SEM)

Finding Powerful Keyword Phrases with Google AdWords Broadmatch

by

by Shane Pike Three: Twenty Interactive Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): This is a great overview of the value of using the default “Broadmatch” keywords setting when first creating a Google Adwords ad, then viewing the results of these searches in the “referring URL” section of your Web site log to … Read more

Slow and Steady SEM can Still Win the Race

by

By Jennifer Laycock Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): Jennifer outlines a no nonsense, down-to-earth way for small businesses to get started with, and then to get the most out of their search engine marketing efforts. “One of the most common reasons that I hear small business owners give about why they … Read more

Search Plays Key Role in B2B Sales – Parts 1 and 2

by

By Paul Bruemmer Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): If you’re a B2B marketer like me, you better be very aware of how our Customers’ buying decisions are increasingly relying on information readily available on the Internet/Web! “Conventional wisdom tells us the fastest and most efficient way to research and compare products … Read more

Detecting Click Fraud – A Fast-Growing Cottage Industry

by

Source: Wall Street Journal 9 June 2005 Dave’s Comments (Digital Marketing Tutorial Blog): “Click Fraud”?! Just when you were getting ready to dip your toes (and budget) into the world of search engine advertising, you hear the dreaded phrase, “click fraud”. What’s a marketer to do? Here are some words of wisdom from the Wall … Read more