Ever-Shrinking Google Organic Search Results Space

Brian Wood, Director of Marketing & SEO for online home goods giant Wayfair, just contributed an extremely interesting article titled “New Findings Show Google Organic Clicks Shifting to Paid” on SEO super site MOZ. Even if you are not trying to sell these types of products, or for that matter, not trying to sell any […]

10 Things that DO NOT (Directly) Affect Your Google Rankings

by Rand Fishkin MOZ.com “What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google (organic search) rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly […]

Interesting Times on the Google Home Page

By Dave Ingalls Digital Marketing Consultant The Google plain simple white page with a search box in the middle is being joined by some new “friends” on the mobile Google home page. And most experts think that these same additions will show up on the desktop/laptop Google home page sooner rather than later. These changes […]

To Silo or Not to Silo

By Dave Ingalls Digital Marketing Consultant To “Silo” or not to “Silo” that is the question. Siloing is a Web site content structure that gets more than its share of pros and cons, especially from the SEO world. The concept of siloing Web site content is fairly simple: group related content in physical descending order […]

30 Most Important Google Ranking Factors

This post by Pawel Grabowski on Unamo.com is a great Google SEO to do list to have handy, especially for SEO beginners.  Here’s a link to that post: 30 Most Important Google Ranking Factors A Beginner Should Know I love the way Pawel has segmented the list into On-Page Factors, Site Factors, Off Page Factors […]