Three is the Magic Number!

The SEO Sweet Spot is Three-Word Searches by Daniel Ruby Chitika.com August 22, 2010 Link to main Search Engine Optimization (SEO) Web page Dave’s Comments (Digital Marketing Tutorial Blog): New keyword search phrase research by Chitika.com released in June 2010 confirms that the use of multiple words in a search phrase dominates search engine usage. … Read more

May Day! May Day! Google Algorithm Changes Affect Long Tail Web Site Traffic!

by Dave Ingalls Digital Marketing Consultant July 8, 2010 Link to main Search Engine Optimization (SEO) Web page OMG! The sky is falling! Or is it? As Rand Fishkin of SEOmoz outlines in detail in his mid-May “Whiteboard Friday” presentation below, Google did in fact do something to their search algorithms in late April-early May (the … Read more

Quick Fix For Google Home Page

by Dave Ingalls Digital Marketing Consultant June 10, 2010 Link to main Search Engine Optimization (SEO) Web page UPDATE: Google relented after about 4-5 hours on June 10th, went back to the simple white background Home Page that I (and obviously many others) love, and made using a photo background image on this page completely … Read more

Small Companies and Content Generation

By Rick Burnes HubSpot Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Great advice about how small businesses can generate content consistently AND painlessly. Another idea from the B2B world – if you distribute your product or service thru a distribution network, you may find that one or more of your distributors have … Read more

Search Marketing Spending and Trends

Search dominated by paid placement, more SEO to come. eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The beat goes on! Nice to look at any spending projection chart these days (see full article on eMarketer) and see the numbers going UP! This article also does a nice job making the case for why SEO will … Read more

Long-Tail Searches Increasing – Good News for Niche Web Sites

8-Word Search Queries Up 34,000% in Last 5 Years! by Andy Beal Marketing Pilgrim Dave’s Comments (Digital Marketing Tutorial Blog): A great article by Andy Beal. He combines stats on percent of search engine searches containing 1, 2, 3… up to 8 key words from 2004 with same data from Hitwise, but 5 years later! … Read more

‘Great Divide’ Separates Small Biz, Online Consumers

MarketingVOX Dave’s Comments (Digital Marketing Tutorial Blog): This overview by MarketingVOX of how consumers find and choose local small businesses is VERY interesting, especially if you are a bricks-and-mortar small business owner! The article basically says that consumers of local small business goods and services search for those services online, preferentially contact those businesses that have … Read more

How to Outrank Your Competitors!

by Dave Ingalls Digital Marketing Tutorial Blog We ALL know how important backlinks are to the ranking of our Web pages by the major crawler-based search engines (Google, Yahoo, etc.). Backlinks, also known as incoming links, inbound links, inlinks, and inward links, are links from Web pages on other Web sites to pages on your Web … Read more

Web Marketing’s Next Phase – Inbound Marketing

by Rick Burnes Hubspot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): What an insightful and helpful article! Rick Burnes does a masterful job of integrating the next round of Internet Marketing initiatives and showing how they can form the basis of a comprehensive online “Inbound Marketing” strategy. The comparison of Inbound Marketing … Read more

The Next Local Online Advertising Media: Not Google?

G5 Search Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): A little gem of a blog entry on where local search is headed and what company/technology (if any!) will challenge Google for overall supremacy in this fast growing search segment. “Google is the single most popular search engine right now. And it’s not even close. According … Read more