Search Engine Optimization (SEO)

“Buying Text Links”

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by Jill Whalen HighRankings.com Dave’s Comments (Digital Marketing Tutorial Blog): I subscribe to Jill’s High Rankings Advisor Newsletter, and it’s always a treat to receive the next edition. This week Jill provided a very nice overview of what buying text links will and won’t do for a Web site’s search engine ranking, now and in … Read more

Search Engine Marketers Spent $5.75 Billion in 2005

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Source: SEMPO Dave’s Comments (Digital Marketing Tutorial Blog): A leading US SEM organization has just released it’s 2005 Search Engine Marketing report. It includes all forms of SEM – search engine optimization (SEO) and search engine advertising. The growth in this space continues at a breakneck pace, still dominated by Google and Yahoo!. “Advertisers in … Read more

Search Engine Results Continuing to Diverge

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By Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): A comparison of of first page search results for 4 of the most popular search engines – Google, Yahoo!, MSN and Ask Jeeves. It’s really quite amazing how much the results vary between any 2 search engines, and particularly, among all 4 of … Read more

Jill Whalen’s “SEO Ramblings”

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Jill Whalen HighRankings.com Dave’s Comments (Digital Marketing Tutorial Blog): I subscribe to Jill’s High Rankings Advisor Newsletter, and it’s always a treat to receive the next edition. This past week Jill reiterated some SEO common sense that I think can help ALL of my readers, especially those who are considering hiring an SEO “expert” for … Read more

A New Form of Local Search Optimization, Parts 1 and 2

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By Justin Sanger Clickz Dave’s Comments (Digital Marketing Tutorial Blog): Very insightful look into the re-emerging world of local search and what small businesses that depend on local traffic need to do about it – a must read for the small business owner! “Most of us understand local SEO (define) strategies on traditional search engines … Read more

Write Captivating Case Studies in Three Simple Steps

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by Jonathan Kranz MarketingProfs.com Dave’s Comments (Digital Marketing Tutorial Blog): Really well done, brief article hitting all of the key points needed to create compelling case studies. Plus Jonathan provides an almost “fill-in-the-blanks” case study format for you to follow! “Case studies are the written equivalent of the in-person demonstration, an opportunity to illustrate your … Read more

Slow and Steady SEM can Still Win the Race

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By Jennifer Laycock Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): Jennifer outlines a no nonsense, down-to-earth way for small businesses to get started with, and then to get the most out of their search engine marketing efforts. “One of the most common reasons that I hear small business owners give about why they … Read more

Search Plays Key Role in B2B Sales – Parts 1 and 2

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By Paul Bruemmer Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): If you’re a B2B marketer like me, you better be very aware of how our Customers’ buying decisions are increasingly relying on information readily available on the Internet/Web! “Conventional wisdom tells us the fastest and most efficient way to research and compare products … Read more