Search Engine Optimization (SEO)

Oh no!  Not another blog post on link building! But wait! Please don’t click away ’til you read this very short post and watch an unbelievably helpful how-to link building video by Rand Fishkin, co-founder of MOZ. What’s the big deal about link building? Because you can’t improve the visibility of your Web site for … Read more

Just about 4 years ago I wrote a blog post titled “To Silo or Not to Silo” dealing with the concept of “clustering” all Website content about a specific subject into a “silo” to help increase the ranking of that specific content in search engines. Recently there has been renewed interest in this SEO concept, … Read more

Because I have spent the last 20-plus years performing technical product SEO, I thought you would find a specific recent example of that work interesting.  This example involved the launch of a new LED (Light Emitting Diode) product for a division of International Light Technologies (ILT). Birth of the LED Border Tube This technical product … Read more

On no! BERT without Ernie! What gives? Well, it’s not THAT Bert! What is BERT? It’s Google’s latest major search algorithm update released on October 25, 2019. BERT stands for “Bidirectional Encoder Representations from Transformers”.  Huh?!  (More on that below.) Here’s a link to the Google press release announcing BERT: “Understanding searches better than ever … Read more

Link to main Search Engine Optimization (SEO) Web page Rand Fishkin Found! Forget Waldo! Where in the world is Rand Fishkin?! I’m not sure if it’s just me or if any of my readers also lost track of Rand Fishkin over the last couple of years.  Whatever the case, this video on Search Engine Land … Read more

Link to main Search Engine Optimization (SEO) Web page It’s here! The updated Periodic Table of SEO (Success) Factors is now available. Original Periodic Table of SEO Ranking Factors The original Periodic Table of SEO Ranking Factors was released in 2011. As soon as I saw it, a science nerd like me was in love! … Read more

Link to main Search Engine Optimization (SEO) Web page Lilach Bullock, Contributor to the Forbes Magazine Small Business Blog, wrote a very interesting post earlier this year about what she sees as the biggest SEO trends affecting search in 2019. I’m not going to quote her post verbatim here (you can read her entire article … Read more

Link to main Search Engine Optimization (SEO) Web page This post has become the “Mobile SEO” page in my Digital Marketing Tutorial. Here’s an excerpt: You heard right – Mobile SEO! Just when you thought you had a pretty good handle on “standard” Search Engine Optimization, along comes Mobile SEO! So what the heck is … Read more

Link to main Search Engine Optimization (SEO) Web page Are you a small business trying to figure out how to show up in local Google searches for your products or services? I bet you are because most of my blog readers are! A great primer on how to accomplish this was recently published on Moz … Read more

Link to main Search Engine Optimization (SEO) Web page My readers tend to be very small business owners who, I’m sure, would  characterize their companies’ Web sites as “tiny” that attract very few, if any, visitors AND have no money to pay someone to improve that situation! Have I got a treat for you! Neil … Read more