Web 2.0

AddThis to Help Your Online Content Go Viral

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By Dave Ingalls Digital Marketing Consultant You’re a small business owner who has taken the time to create some original content for your Web site to help that site be more visible to potential Customers via the major search engines, just like all the Internet Marketing experts tell you to do. But after you add … Read more

Customer Reviews Drive iPhone Sales – REAL Social Media!

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We’ve all heard the hype about online Social Media – Facebook, Twitter, LinkedIn, etc. And much of the hype is true. But if you’re a small/medium sized company selling your products and/or services online, take my advice about online social media, social marketing, social networking – whatever you want to call it – and start with the basics – let your Customers review your products/services on your Web site.

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Market Like Apple – 5 Key Secrets

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Marketing Apple – 5 Secrets of the World’s Best Marketing Machine Steve Chazin Dave’s Comments (Digital Marketing Tutorial Blog): I recently came across this free ebook by Steve Chazin. Steve worked at Apple for a decade at a critical time in Apple’s history. His ebook “spills the beans” on how Apple resurrected itself. These 5 … Read more

Small Companies and Content Generation

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By Rick Burnes HubSpot Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Great advice about how small businesses can generate content consistently AND painlessly. Another idea from the B2B world – if you distribute your product or service thru a distribution network, you may find that one or more of your distributors have … Read more

Obama’s Social Media Success

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By Christina Mejia ChiefMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): A great post by this Chief Marketer analyst on how Obama won the “Internet election campaign” by taking Web 2.0 tactics to the extreme. My personal experience with the Obama campaign’s 21st century tactics was wireless phone-based. I signed up to receive text message updates … Read more

Web Marketing’s Next Phase – Inbound Marketing

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by Rick Burnes Hubspot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): What an insightful and helpful article! Rick Burnes does a masterful job of integrating the next round of Internet Marketing initiatives and showing how they can form the basis of a comprehensive online “Inbound Marketing” strategy. The comparison of Inbound Marketing … Read more

Viral Video a Big Winner at Blendtec

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by Bernie Borges FindandConnect.com Dave’s Comments (Digital Marketing Tutorial Blog): I had heard bits and pieces (pardon the pun!) about these viral videos from Blendtec, but had never heard the entire story. Well, here it is, including an iPhone “blending” demonstration! “Yesterday’s keynote at Pubcon was George Wright, the Marketing Director at Blendtec. He told … Read more

Larry Weber on the Future of Marketing and Branding

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Karen Rubin and Rick Burnes HubSpot’s Inbound Internet Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): Why did HubSpot want to interview Larry Weber about the future of marketing and branding? Because Larry, as it says on the Digital Influence Group Web site, “is a globally known expert in public relations and marketing services. Passionate … Read more

Facebook Marketing Toolbox: 100 Tools and Tips

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By Inside CRM Editors Learn to use Facebook as an advertising platform. Dave’s Comments (Digital Marketing Tutorial Blog): I recently came across a link to this article on the “Inside CRM” Web site. Even though this article was published back in January ’08, it’s still timely and relevant. They actually do list 100 Facebook tips … Read more

Digital Tactics for Reaching Young Adults

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eMarketer Social network ads can seem intrusive. Dave’s Comments (Digital Marketing Tutorial Blog): As this article points out nicely, you can reach young adults by advertising on their favorite forms of communicating with each other, but you might not be too happy with the results! A really interesting read! “Responding young adults in the US … Read more