SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
by Jim Spencer JBS Partners Dave’s Comments (Digital Marketing Tutorial Blog): I was doing some “catch-up” reading this weekend and came across a great Twitter tutorial. Like everyone else, I’ve heard the buzz, or should I say the “tweeting”, about Twitter, even opened an account, but never did anything with it until I read this … Read more
G5 Search Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): A little gem of a blog entry on where local search is headed and what company/technology (if any!) will challenge Google for overall supremacy in this fast growing search segment. “Google is the single most popular search engine right now. And it’s not even close. According … Read more
By Dave Friedman Avenue A / Razorfish From: ChiefMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): Maybe I’m slow, but this article is the first time I’ve ever seen the term “social influence marketing” and I LOVE it! We Internet Marketers finally have a way of looking at and characterizing ALL of the new Web 2.0 applications … Read more
By Tim Parry Multichannel Merchant Dave’s Comments (Digital Marketing Tutorial Blog): With increasing frequency, online retailers are realizing what Amazon realized (and also invented and implemented) a number of years ago – Amazon gave potential Customers the means to view opinions of existing Customers for a specific product, and since these are the “voices” most … Read more
By David Hallerman, Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): An interesting subject, but what I found even more interesting in this eMarketer article is the method this analyst used to monetize the value in advertising revenue of unique visitors to major online advertising Web sites! “The question of whether social network sites … Read more
From: B-to-B Magazine Dave’s Comments (Digital Marketing Tutorial Blog): B-to-B provides a nice synopsis of this Forrester study on why “community marketing” (Web 2.0 Internet Marketing) has not taken off in the business world. Hint – businesses have the wrong folks at the (social networking) helm! “While enthusiastic about digital, only one-third of b-to-b marketers … Read more
From: eMarketer “Show me the money!” Dave’s Comments (Digital Marketing Tutorial Blog): Content is and remains king when it comes to capturing eyeballs on the Web, but is there a logical way to monetize the user-generated portion of it? An interesting question, given that a good deal of this user-generated “content” is, according to one … Read more
From: eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Makes all the sense in the world to me that auto dealers are implementing Web 2.0 applications. After buying a house/condo, the next biggest purchase most of make is a vehicle, and we probably try to do as much research on that purchase as we do when … Read more
Annoyed with the ad deluge on social networks, many users are spending less time on the sites BusinessWeek Dave’s Comments (Digital Marketing Tutorial Blog): Has the next big thing in online advertising already come and gone, or are the social networking “monetizers” trying so hard to equate unique visitors and time-on-site to advertising dollars that … Read more
From: eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): What the heck is a Web widget and how are they being used? EXACTLY the questions many Web marketers are asking about Web widgets. This eMarketer article does a nice job of framing the marketing potential for this application, and I found a Wikipedia entry on “Web Widgets” … Read more