B2B Checks Out Marketing 2.0

From: eMarketer It’s experiment time for B2B online. Dave Comments (Digital Marketing Tutorial Blog): So what’s REALLY going on with Web 2.0 and US B2B (and B2C) marketers? What online marketing techniques are they trying, and which ones appear to be working the best? Read this eMarketer article on the subject to get in sync … Read more

What is AJAX?

By Matt Dickman Techno Marketer via MarketingProfs Dave’s Comments (Digital Marketing Tutorial Blog): Not only will you get a SIMPLE explanation of what AJAX is and how it can positively impact your Web site’s user experience, but also how it can potentially reduce your online ad revenue! Most importantly, how did you like being “taught” … Read more

Conversational Marketing to Become Mainstream by 2012

From: New Communications Review (via MarketingCharts) Dave’s Comments (Digital Marketing Tutorial Blog): Absolutely amazing! From a start only 2-3 years ago, online social media and “conversational marketing” are projected to capture more advertising dollars than will be spent on traditional marketing vehicles by 2012! “Spending on social media and “conversational marketing” – albeit still in their … Read more

Online Shopping for the Social Networking World

BUY.COM PUTS INTERNET SELLING POWER IN THE HANDS OF CONSUMERS WITH NEW GARAGE SALE™ SERVICE Buy.com Press Release Dave’s Comments (Digital Marketing Tutorial Blog): Keep your eyes on this one, boys and girls! The core take-away of this press release is that now Facebook members can sell their stuff to other Facebook members (usually family, … Read more

Ten Questions for Dean Harris

Piggyback Publishing Invents a Video Model By Kris Oser Director of Strategic Communications eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): Read this article! It will take you less than 5 minutes to get a bird’s eye view of how one really smart Internet Marketer has taken the been-around-for-years how-to concept, combined it with original online video … Read more

Business Crawls Onto Web 2.0

By eMarketer May 1, 2007 Dave’s Comments (Digital Marketing Tutorial Blog): Web 2.0 – it’s all the buzz these days. Now eMarketer reports that the acceptance of “The Collaborative Web” is penetrating the Fortune 500/Global 1000 corporate world at a surprising rate, although most applications are “inward facing” at this time. Still, every online marketer needs … Read more

Keep Track of Your Friends with The Coop

By Mike Beltzner Mozilla Labs Dave’s Comments (Digital Marketing Tutorial Blog): Social Media Marketing built right into the Firefox Web browser?! Stay on top of this development so you understand how your organization can take advantage of this VERY interesting new twist in Web browser technology. “Just a few years ago, one of the most … Read more

Digital Pharma Marketers Keep It Simple

Lisa Phillips Senior Analyst eMarketer Dave’s Comments (Digital Marketing Tutorial Blog): The “digital” slice of the pharma marketing pie just keeps getting bigger each year, as this article highlights with some very interesting details about where the digital marketing dollars are being spent. “The endless text of pharma disclaimers is at home on the Web. … Read more

Mashable’s 2007 Predictions

By Pete Cashmore Dave’s Comments (Digital Marketing Tutorial Blog): Ever heard of Mashable? Mashable claims to have more than 150,000 email and RSS subscribers and in excess of 1 million monthly pageviews, making it the world’s largest blog focused exclusively on social networks. I think it’s a good read on a VERY hot topic, one … Read more

SpiralFrog, Universal to Offer Free Music Downloads

By Alan Sacco CIO Dave’s Comments (Digital Marketing Tutorial Blog): This one is REALLY worth watching! It makes all the sense in the world to do something like this for SpiralFrog’s (stated) target demographic of 13 to 34 year olds. Basically they’ve taken the relevant-ads-displayed-with-relevant-content concept and replaced free text-based content with free music. You … Read more