Digital Marketing Tip – Use Inbound Marketing Techniques

Part of the 999 Digital Marketing Tips Series By Dave Ingalls Digital Marketing Consultant February 14, 2011 Digital Marketing Tip #6: Concentrate your Digital Marketing efforts on INBOUND DIGITAL MARKETING Techniques. As you begin your Digital Marketing adventure, I strongly urge you to focus your Internet Marketing efforts on what has become known as INBOUND […]

Inbound Internet Marketing – How To Allocate Your Time

By Dave Ingalls Digital Marketing Consultant October 20, 2010 Great post by HubSpoter Emily Haahr! You’re a small business owner who loves the concept of Inbound Internet Marketing, but only have a few hours each week to dedicate to it – how should you allocate your time? The answer, in percent of time per Inbound […]

May Day! May Day! Google Algorithm Changes Affect Long Tail Web Site Traffic!

by Dave Ingalls Digital Marketing Consultant July 8, 2010 OMG! The sky is falling! Or is it? As Rand Fishkin of SEOmoz outlines in detail in his mid-May “Whiteboard Friday” presentation below, Google did in fact do something to their search algorithms in late April-early May (the “May Day Update”), but the KEY is to understand […]

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part III

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries.  Sound familiar? In Parts I and II of this […]

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part II

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Sound familiar? In Part I of this article, we […]