CRO vs SEO – Huh?

By Dave Ingalls
Digital Marketing Consultant

I know…first what is CRO and should I really use it in place of SEO?  It turns out these two should be working together to increase your site’s ROI and I know you all know what that is!

For a primer on CRO (Conversion Rate Optimization) and how it’s related to traditional SEO (Search Engine Optimization), check out his article by Neil Patel, “CRO vs SEO: Which One Should You Focus on Right Now”.

Very interesting read worth your time.