Part of the 999 Digital Marketing Tips Series
By Dave Ingalls
Digital Marketing Consultant
December 6, 2010
Digital Marketing Tip #3 – If you are an organization that depends on generating interest/business from your LOCAL MARKET, then you should RUN, not walk to GOOGLE PLACES and claim your location!
Don’t know what Google Places is? Even more reason to click on the link above and find out!
One recent Google estimate is that 20-25% of ALL searches made on Google have some type of local aspect to them. And that percentage is growing!
Here’s a video by a Google Product Manager involved with Local Search that gives a quick overview of how Google computes local search relevance – in other words, what results get shown first for particular local search phrases.
The video also covers several recent additions to Google Places that will help organizations stand out more prominently in Google search results – Google Hotpot, Tags and Boost.