“Eleven Tips for Optimizing PDFs for Search Engines”

By Galen DeYoung
Search Engine Land
September 12, 2007

“The SEO purist may argue why anyone would ever want to use PDF content on a website for search purposes. The reality, however, is that many businesses have a lot of PDF assets. These may include sell sheets, brochures, white papers, technical briefs, etc. The purist simply says why not convert these to html? In the real world, not everyone has the time, budget, and expertise to do that. There may also be other “marketing” reasons. Perhaps a company wants its prospects to experience the content along with all the other brand elements inherent in its print materials. Whatever the reason, there are lots of PDFs available on the web, and you can optimize PDFs to get high-ranking search results. Here are some tips on the right way to do it.”

Here’s a link to the entire article on Search Engine Land:

Eleven Tips for Optimizing PDFs for Search Engines