by Shane Pike
Three: Twenty Interactive
Search Engine Guide
Dave’s Comments (Digital Marketing Tutorial Blog): This is a great overview of the value of using the default “Broadmatch” keywords setting when first creating a Google Adwords ad, then viewing the results of these searches in the “referring URL” section of your Web site log to harvest the “hidden gem” keyword phrases your potential Customers used to find your product/service when searching on Google.
“If you’ve been around web marketing long, you know how effective Google AdWords can be at getting lots of qualified traffic to your site. But did you know that it’s also a very powerful keyword research tool? If you know how to use it, there’s not another resource today that provides capabilities as rich and as accurate as AdWords.”
Read the entire article on SearchEngineGuide.com.