“Inbound Marketing – Get Found Using Google, Social Media and Blogs”
By Dave Ingalls
Digital Marketing Consultant
April 21, 2010
Link to main Inbound Marketing Web page
“Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the new concept of “inbound marketing” instead of the classic outbound or “interruption” marketing model to succeed in your online marketing efforts.
In fact, as far as I can tell, Halligan and Shah basically invented the term “Inbound Marketing” when they opened the doors at HubSpot, a marketing software company that helps businesses “get found”, and have now formalized the concept with the release of this book.
Even though the book is a quick read (a little over 200 pages), you’ll find yourself re-reading and “dog-earing” many of the pages! It’s stuffed with incredible insights and useful tips on how to put those insights to work in your online marketing program today.
I won’t bore you with a section-by-section review of this very useful book. I’ll just leave you with this thought: the next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.
My advice – Buy this book Now! Here’s a link to the book on Amazon:
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online