“Keep Track of Your Friends with The Coop”

By Mike Beltzner
Mozilla Labs

Dave’s Comments (Digital Marketing Tutorial Blog): Social Media Marketing built right into the Firefox Web browser?! Stay on top of this development so you understand how your organization can take advantage of this VERY interesting new twist in Web browser technology.

“Just a few years ago, one of the most popular uses of the internet was to send jokes, cute pictures, and news stories to friends and family (social networks) via email. Fast forward to today, and you’ll find that not a lot has changed except the medium. Now one of the most common uses of instant messenger services and social networking sites is to send people links to jokes, cute pictures and interesting news stories.

This behavior isn’t at all surprising – it’s friends sharing experiences, the very backbone of social interactions and friendships. It’s also unsurprising that most “Web 2.0? services have a feature that makes it easy for you to build a social network so that you can share things more easily, or subscribe to a friend’s activity as a way of keeping in touch.

What is surprising, however, is how little of this type of functionality has made it into today’s web browsers. The result is that when people think of tools for social interaction, email and instant messenger are at the top of their list, not web browsers.

Enter “The Coop”, a Mozilla Labs project to experiment with adding social tools to the web browser.”

Read the entire Mozilla Labs post at Labs.Mozilla.com.