“Online Advertising on a Rocket Ride”

From: eMarketer
NOVEMBER 7, 2007

Dave’s Comments (Digital Marketing Tutorial Blog): Amazing!! From the Internet/Online “bubble” bursting in 2001, when online advertising was $7.1 billion and actually went DOWN to $6.0 Billion in 2002, the numbers have been on a steady and accelerating climb ever since!

“The numbers are soaring.

Choose an adjective: Epochal. Momentous. Historic. Whatever the label, US online advertising spending is entering a new era.

eMarketer projects that US online advertising will more than double as a percentage of total media, rising from only a 6% share of total media in 2006, to slightly more than a 12% share in 2010.”

2001: $7.1 Billion
2002: $6.0
2003: $7.3
2004: $9.6
2005: $12.5
2006: $16.9
2007: $21.4
2008: $27.5
2009: $32.5
2010: $37.5
2011: $42.0

Read the entire article on eMarketer.com.