SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
Link to main Digital Marketing Web page Using Online Marketing to drive BOTH app downloads AND foot traffic! Looks like Burger King hit it out the of park with its latest “Whopper Detour” promotion! The promotion: Burger King fans got a Whopper for 1 cent, but they had to “order” it at a McDonald’s using … Read more
Link to main Digital Marketing Tutorial Web page Here’s my Holiday present to all my loyal readers who own and/or manage the Web hosting for your Web site(s). When it comes time to renew your Web site hosting agreement – negotiate, negotiate, negotiate! My Web Site Hosting Renewal Story What started me negotiating with my … Read more
Link to main Digital Marketing Web page If you recall, about 6 months ago, I decided to take my latest WordPress skill set (the Divi Drag and Drop Theme WordPress Page Builder) to the next level by volunteering with a non-profit to be their WordPress Website Manager. (Here’s a link to my original post back … Read more
Link to main Digital Marketing Web page As a 30-plus year marketing veteran, know what I love most? When I read about a promotion by a non-profit and go, “What a great idea!”, then realize that I’ve just been “marketed”! And it’s even better when that promotion includes a significant digital/online marketing component. That’s what … Read more
Link to main Search Engine Optimization (SEO) Web page The online marketing of at least Web one site paid off big time for its owners – and for me! Recently I was faced with the daunting task of grilling a T-bone steak. Daunting because grilling anything is a challenge for me! So of course I … Read more
Link to main Blogs & Blogging Web page I really like the WordPress Web site content management system (CMS) for a lot of reasons! For one, I have used WordPress to manage this Web site for over a decade. For another, I like helping folks who started using WordPress as their Web site’s CMS, but … Read more
Link to main Search Engine Optimization (SEO) Web page Search Engine Watch has just posted a very detailed How-To on converting your Web site(s) from the HTTP protocol to the secure HTTPS protocol. Here’s a link to that article: Migrating HTTP to HTTPS: A step-by-step guide by Tom Smith Search Engine Watch For Web site … Read more
Link to main Digital Marketing Web page So you finished my free Digital Marketing Tutorial for Beginners. Congratulations! But now what?! In case you didn’t know already, you’re just getting started learning Digital/Online Marketing! Here’s a list of “32 free Online Marketing Classes to Take this Year” by Sophia Bernazzani at HubSpot. As you will … Read more
Link to main Inbound Marketing Web page “Tangential Content Earns More Links and Social Shares in Boring Industries” Wow! This recent MOZ article subject line jumped out and hit me over the head because I KNOW how hard it is to write compelling content for boring products in boring industries! In my marketing career, I’ve … Read more
Link to main Search Engine Optimization (SEO) Web page Brian Wood, Director of Marketing & SEO for online home goods giant Wayfair, just contributed an extremely interesting article titled “New Findings Show Google Organic Clicks Shifting to Paid” on SEO super site MOZ. Even if you are not trying to sell these types of products, … Read more