Think There Are Many Social Media Sites-You Are Right!

Link to main Social Media Marketing Web page Not just many Social Media sites! There are many, many, many! Here’s a convenient (and somewhat daunting) way of keeping track of ALL of them – check out “Conversation Prism 5.0”, the Visual Map of the Social Media Universe – here’s a link: Conversation Prism 5.0 I … Read more

Interesting Times on the Google Home Page

Link to main Search Engine Optimization (SEO) Web page The Google plain simple white page with a search box in the middle is being joined by some new “friends” on the mobile Google home page. And most experts think that these same additions will show up on the desktop/laptop Google home page sooner rather than … Read more

Bluehost – Free SSL Certificates to Hosted WordPress Sites

Link to main Digital Marketing Web page Good News for all WordPress CMS users hosted on Bluehost – even on the low cost shared server hosting programs! Bluehost is now offering FREE SSL Certificates for those Web sites!  Behind the scenes Bluehost is using the free SSL certificate service provided by “Let’s Encrypt” to get … Read more

Google SEO Starter Guide for Beginners

Link to main Search Engine Optimization (SEO) Web page Here’s one of the best ways to start the new year if you’re serious about improving your SEO skills – download a copy of Google’s “Search Engine Optimization Guide for Beginners” (PDF). Here’s a link: Google SEO Starter Guide for Beginners If you’re just getting started … Read more

CRO vs SEO – Huh?

Link to main Search Engine Optimization (SEO) Web page What is CRO? I know…first what is CRO and should I really use it in place of SEO?  Turns out these two should be working together to increase your site’s ROI. I know you all know what that is! From Neil’s post: “Everyone on the internet … Read more

To Silo or Not to Silo

Link to main Search Engine Optimization (SEO) Web page To “Silo” or not to “Silo” that is the question. Siloing is a Web site content structure that gets more than its share of pros and cons, especially from the SEO world. The concept of siloing Web site content is fairly simple: group related content in … Read more

How To Put the Customer FIRST!

Link to main Digital Marketing Web page GREAT Example of an organization putting the Customer FIRST! My wife and I recently decided that we wanted to visit the Institute of Contemporary Art (ICA) in Boston. After checking out their Web site, I still had several questions about their general admission policy so I gave them … Read more

30 Most Important Google Ranking Factors

Link to main Search Engine Optimization (SEO) Web page This post by Pawel Grabowski on Unamo.com is a great Google SEO to do list to have handy, especially for SEO beginners. I love the way Pawel has segmented the list into On-Page Factors, Site Factors, Off Page Factors and Domain Factors. For example here are … Read more