SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
Link to main Search Engine Optimization (SEO) Web page Rand Fishkin, MOZ.com: “What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google (organic search) rankings. In this rather comforting … Read more
Link to main Social Media Marketing Web page Not just many Social Media sites! There are many, many, many! Here’s a convenient (and somewhat daunting) way of keeping track of ALL of them – check out “Conversation Prism 5.0”, the Visual Map of the Social Media Universe – here’s a link: Conversation Prism 5.0 I … Read more
Link to main Search Engine Optimization (SEO) Web page The Google plain simple white page with a search box in the middle is being joined by some new “friends” on the mobile Google home page. And most experts think that these same additions will show up on the desktop/laptop Google home page sooner rather than … Read more
Link to main Digital Marketing Web page I saw this product (“Yoshi Copper Chef Grill Mat”) advertised on TV and thought what a great idea! Wow! What a product – right? Not so fast my friend! I next went to Amazon to see if I could buy it there – of course I could! Before … Read more
Link to main Digital Marketing Web page Good News for all WordPress CMS users hosted on Bluehost – even on the low cost shared server hosting programs! Bluehost is now offering FREE SSL Certificates for those Web sites! Behind the scenes Bluehost is using the free SSL certificate service provided by “Let’s Encrypt” to get … Read more
Link to main Search Engine Optimization (SEO) Web page Here’s one of the best ways to start the new year if you’re serious about improving your SEO skills – download a copy of Google’s “Search Engine Optimization Guide for Beginners” (PDF). Here’s a link: Google SEO Starter Guide for Beginners If you’re just getting started … Read more
Link to main Search Engine Optimization (SEO) Web page What is CRO? I know…first what is CRO and should I really use it in place of SEO? Turns out these two should be working together to increase your site’s ROI. I know you all know what that is! From Neil’s post: “Everyone on the internet … Read more
Link to main Search Engine Optimization (SEO) Web page To “Silo” or not to “Silo” that is the question. Siloing is a Web site content structure that gets more than its share of pros and cons, especially from the SEO world. The concept of siloing Web site content is fairly simple: group related content in … Read more
Link to main Digital Marketing Web page GREAT Example of an organization putting the Customer FIRST! My wife and I recently decided that we wanted to visit the Institute of Contemporary Art (ICA) in Boston. After checking out their Web site, I still had several questions about their general admission policy so I gave them … Read more
Link to main Digital Marketing Web page If you’re a small business owner trying to get your business online, here’s a great infographic primer created by PayPal on the basic steps you’ll need to follow to accomplish that. Enjoy!