Video SEO

By Dave Ingalls Digital Marketing Consultant September 1, 2010 Link to main Search Engine Trends Web page Hey gang, check out one of the latest innovations in Search Engine Optimization, Video SEO! I recently had the opportunity to sit down with Jay Spencer and Andy Galeshahi, President and Sales and Marketing VP respectively, of SearchPro … Read more

Three is the Magic Number!

The SEO Sweet Spot is Three-Word Searches by Daniel Ruby Chitika.com August 22, 2010 Link to main Search Engine Optimization (SEO) Web page Dave’s Comments (Digital Marketing Tutorial Blog): New keyword search phrase research by Chitika.com released in June 2010 confirms that the use of multiple words in a search phrase dominates search engine usage. … Read more

May Day! May Day! Google Algorithm Changes Affect Long Tail Web Site Traffic!

by Dave Ingalls Digital Marketing Consultant July 8, 2010 Link to main Search Engine Optimization (SEO) Web page OMG! The sky is falling! Or is it? As Rand Fishkin of SEOmoz outlines in detail in his mid-May “Whiteboard Friday” presentation below, Google did in fact do something to their search algorithms in late April-early May (the … Read more

Quick Fix For Google Home Page

by Dave Ingalls Digital Marketing Consultant June 10, 2010 Link to main Search Engine Optimization (SEO) Web page UPDATE: Google relented after about 4-5 hours on June 10th, went back to the simple white background Home Page that I (and obviously many others) love, and made using a photo background image on this page completely … Read more

Inbound Marketing “Bible”

“Inbound Marketing – Get Found Using Google, Social Media and Blogs” By Dave Ingalls Digital Marketing Consultant April 21, 2010 Link to main Inbound Marketing Web page “Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the … Read more

Why I REALLY Like SocialMediaB2B.com

By Dave Ingalls Digital Marketing Consultant March 30, 2010 Link to main Social Media Marketing Web page I recently “discovered” the site SocialMediaB2B.com and now I’m more or less addicted to it! What is “SocialMediaB2B.com”? Here’s how they describe themselves: “SocialMediaB2B.com’s goal is to become the foremost news and discussion site on the topic social … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part III

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries.  Sound familiar? In Parts I and II of this … Read more

Google AdWords and Analytics – Put a Bounce (Rate) in Your Step – Part II

How Linking These Two Applications Can Improve Your AdWords ROI By Dave Ingalls Digital Marketing Consultant You’ve got your AdWords ads click through rate (CTR) up in the 5-15% range, and sometimes higher, but those clicks are not translating into either online sales and/or product inquiries. Sound familiar? In Part I of this article, we … Read more