SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
By Greg Jarboe, Guest Writer SearchEngineWatch.com Dave’s Comments (Digital Marketing Tutorial Blog): A great little SEM bid war primer. Read about tactics such as ROI-based bidding, bid jamming, bid surfing, and bid shadowing – what they are and how to use them in competitive SEM situations. “Your pay-per-click campaign is advancing steadily until suddenly, the … Read more
Source: iProspect Post-Holiday Online Shopping Study Dave’s Comments (Digital Marketing Tutorial Blog): The influence of online search marketing on the purchasing choices of millions of YOUR Customers continues to grow, even though MANY of the subsequent purchases are then made offline. Vexing problem to accurately attribute this type of purchase to online search, but one … Read more
by Jill Whalen HighRankings.com Dave’s Comments (Digital Marketing Tutorial Blog): I subscribe to Jill’s High Rankings Advisor Newsletter, and it’s always a treat to receive the next edition. This week Jill provided a very nice overview of what buying text links will and won’t do for a Web site’s search engine ranking, now and in … Read more
Source: Matt Cutts: Gadgets, Google, and SEO Dave’s comments (Digital Marketing Tutorial Blog): Wow! That was fast! ALL German-based BMW Web site pages (on BMW.de, etc.) are back in the Google index less than 1 week after they were removed for using SEO spamming techniques! Usually takes at least 30 days for full re-instatement. Guess … Read more
By Philipp Lenssen Google Blogoscoped Dave’s Comments (Digital Marketing Tutorial Blog): All BMW.de German Web site pages have been removed from Google results for using doorway pages, a classic search engine spamming technique. Goes to show that Google is SERIOUS about punishing those who try to manipulate Google search results using underhanded SEO techniques they … Read more
By Jennifer Laycock Editor, Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): A new spin on an old concept – viral marketing. Offline it’s called word-of-mouth or “buzz” marketing. Online, as Jennifer Laycock nicely points out in this article, one of its most useful forms is the ability to create unsolicited incoming links to … Read more
Dave’s Comments (Digital Marketing Tutorial Blog): Get a crash course on how to create a podcast (it’s really simple), how to include one in a standard text eNewsletter to give it more zing, and how to find/listen to existing podcasts, as well as how to register your own podcast in the latest greatest podcast search … Read more
Source: SEMPO Dave’s Comments (Digital Marketing Tutorial Blog): A leading US SEM organization has just released it’s 2005 Search Engine Marketing report. It includes all forms of SEM – search engine optimization (SEO) and search engine advertising. The growth in this space continues at a breakneck pace, still dominated by Google and Yahoo!. “Advertisers in … Read more
By Loren Baker Dave’s Comments (Digital Marketing Tutorial Blog): The article highlights 3 excellent Blog Search and Search Marketing Blogs that ALL online marketers should know of and read on a regular basis. “The Search Engine Journal 2005 Search Blog Awards votes have been tallied and I’d like to thank our readers who nominated their … Read more
Source: Nielsen//NetRatings Top Spenders Most Likely to Visit Shopping Comparison Sites Dave’s Comments (Digital Marketing Tutorial Blog): ‘Tis the season for online retail consumer stats. This is a good study from Nielsen//NetRatings. It not only re-emphasizes the old adage that the majority of a retailer’s sales come from a minority of its Customers, but it … Read more