Black Friday

Source: Wikipedia Dave’s Comments (Digital Marketing Tutorial Blog): Guess I’ve been living under a rock all these years! Black Friday? I had never noticed this term, applied to the day after Thanksgiving shopping spree by Americans, until this year. Now EVERY reference to this shopping day includes the phrase “Black Friday”. I turned to Wikipedia … Read more

First Base

by Bindu Reddy Google Product Manager GoogleBlog Dave’s Comments (Digital Marketing Tutorial Blog): Google Base is off and running as of today. Check out what Google itself has to say about the most talked about new Google feature over the last 30 days. “Today we’re excited to announce Google Base, an extension of our existing … Read more

IBM Software Tracks Blogs, Web Content to Capture ‘Buzz’

Source: IBM Press Release Posted On ScienceBlog.com Dave’s Comments (Digital Marketing Tutorial Blog): Even though this press release is written in “IBM technospeak”, it’s very interesting from the perspective that IBM, arguably the most big business-oriented computer company in the world, has constructed a software solution designed to be used by many of its Fortune … Read more

Vertical “Clusters” Key to LookSmart Turnaround

By Brian Quinton DirectMag.com Dave’s Comments (Digital Marketing Tutorial Blog): LookSmart has been off my SEM “radar” for YEARS. Now it seems they’re actually doing some interesting “search engineering”, according to this article on DirectMag.com. Well worth the read. “LookSmart, the online media content and technology company that has been struggling for a place at … Read more

Commission Junction Hires Web Detectives

By Brian Livingston Datamation/Earthweb Dave’s Comments (Digital Marketing Tutorial Blog): If you’re involved with Affiliate Marketing, whether via Commission Junction or another company, this is a very interesting article to read. Learn about “cookie stuffing”, “forced clicks”, and “security exploits”, and how using these techniques can steal an Affiliate Marketer’s dollars. “The large e-commerce affiliate … Read more

Splogs’ Roil Web, and Some Blame Google

By DAVID KESMODEL THE WALL STREET JOURNAL ONLINE October 19, 2005; Page B1 Dave’s Comments (Digital Marketing Tutorial Blog): Guess I haven’t been at blogging long enough. Just saw this article about “splogging” in the Wall Street Journal (free section) and thought I’d share it with other blogging “newbies” like me. “Spam, long the scourge … Read more

“Winning Results with Google AdWords”

New book by Andrew Goodman Book Reviewed by Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): This is the next book I order! How about you? “Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google’s … Read more

Microsoft Starting Own System Selling Ads on Internet Searches

IHT Technology Original Article By Saul Hansell The New York Times Dave’s Comments (Digital Marketing Tutorial Blog): The long-awaited arrival of MSN’s inhouse self-serve pay-per-click ad program (“adCenter”) is upon us, according to a story in the New York Times via the International Herald Tribune. MSN’s twist is the inclusion of demographic ad serving selection … Read more

Google Blog Search Has Officially Launched

Dave’s Comments (Digital Marketing Tutorial Blog): Here’s what Google has to say about their newest blog-related feature (from the Google Blog Search FAQ). “Blog Search is Google search technology focused on blogs. Google is a strong believer in the self-publishing phenomenon represented by blogging, and we hope Blog Search will help our users to explore … Read more

What is RSS, and Why Should You Care?

By Chris Sherman, Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): Heads up to ALL Web Marketers! Here’s a painless way to learn what you need to know about RSS feeds and how you can use them to your benefit. RSS feeds are already important and becoming more so. Here’s one example – I … Read more