Google Reportedly Plans Instant Messaging System

Google Talk could be launched as early as tomorrow News Story by Reuters “Google, Inc. is set to introduce its own instant messaging system, the Los Angeles Times reported today. The move marks the Web search leader’s expansion into text and also voice communications. Citing unnamed sources “familiar with the service,” the newspaper said that … Read more

Ask Jeeves Sponsored Listings Advertisers Buy Direct

By Danny Sullivan SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): Nice, detailed overview (as usual) from Danny Sullivan on Ask Jeeves’ new inhouse automated ad serving service. My advice to Web site owners who purchase Google Adwords ads: compare where your Google Adwords ads are serving for your keyword searches on both Google and Ask … Read more

Google AdWords Marketing: Contextual Advertising – Parts 1, 2

By Richard Ball Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): As Richard points out, you’re really dealing with two VERY different audiences in terms of motivation in the Google Adwords Search and Content ad networks, and the default setting in Adwords when setting up a campaign is to display the same ad on … Read more

Search Engine Results Continuing to Diverge

By Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): A comparison of of first page search results for 4 of the most popular search engines – Google, Yahoo!, MSN and Ask Jeeves. It’s really quite amazing how much the results vary between any 2 search engines, and particularly, among all 4 of … Read more

State of the Blogosphere, August 2005, Part 1: Blog Growth

By Dave Sifry Technorati Dave’s Comments (Digital Marketing Tutorial Blog): The number of blogs in the “Blogosphere” is DOUBLING every 5.5 MONTHS! A source of Customers, Prospects and information that Web Marketers can NOT afford to ignore! “Well, it is that time again! It has been almost 6 months since the last State of the … Read more

Jill Whalen’s “SEO Ramblings”

Jill Whalen HighRankings.com Dave’s Comments (Digital Marketing Tutorial Blog): I subscribe to Jill’s High Rankings Advisor Newsletter, and it’s always a treat to receive the next edition. This past week Jill reiterated some SEO common sense that I think can help ALL of my readers, especially those who are considering hiring an SEO “expert” for … Read more

Interesting Customer Acquisition Cost Info

Presented by Michael Levine Director of Strategic Alliances Yahoo Search Marketing “List Vision 2005”: Dave’s Comments (Digital Marketing Tutorial Blog): A really interesting bit of comparison info on what the cost of acquisition is for several popular forms of online and offline advertising. “At $8.50 a pop, the cost of acquiring one new customer by … Read more

Thinking Outside the Search Box

By Mary Ellen Bates Guest Writer Search Engine Watch Dave’s Comments (Digital Marketing Tutorial Blog): What an interesting, informative article on how to get the most out of an informational search on the Web that utilizes ALL of the available information that is typically returned on most SERP’s (Search Engine Results Page). “Sometimes, looking beyond … Read more

A New Form of Local Search Optimization, Parts 1 and 2

By Justin Sanger Clickz Dave’s Comments (Digital Marketing Tutorial Blog): Very insightful look into the re-emerging world of local search and what small businesses that depend on local traffic need to do about it – a must read for the small business owner! “Most of us understand local SEO (define) strategies on traditional search engines … Read more

Write Captivating Case Studies in Three Simple Steps

by Jonathan Kranz MarketingProfs.com Dave’s Comments (Digital Marketing Tutorial Blog): Really well done, brief article hitting all of the key points needed to create compelling case studies. Plus Jonathan provides an almost “fill-in-the-blanks” case study format for you to follow! “Case studies are the written equivalent of the in-person demonstration, an opportunity to illustrate your … Read more