Hub and Spoke SEO Model

Another more recent approach to this Silo/Pillar SEO concept is called the “Hub and Spoke” SEO model. In this model, the “Hub” is the main keyword phrase you are trying gain Page 1 exposure for in the Google Search Index. The “Spokes” are iterations of the main keyword phrase (i.e. longtail keyword phrases), each on … Read more

LinkedIn – THE 2022 B2B Social Media Destination

“LinkedIn Will Become The Social Destination For B2B” by Heather Campbell – SEJ, Director of Marketing at Search Engine Journal Excerpted from SEJ Post: “Expert Social Media Marketing Predictions For 2022” Dave Ingalls’ Comments: B2B Marketers have finally discovered LinkedIn! What wonderful insights Heather Campbell provides into where B2B Marketers will be advertising in 2022 and … Read more

Now That’s A B2B Online Marketing Video!

Wow! A new video on the Wasabi Technologies Website blows away traditional online B2B marketing video concepts. First, let’s take a look at the video and then discuss: Bet you’ve never seen a business-to-business (B2B) online marketing video like that before! Neither had I! Came across this video and the company that produced it (Wasabi … Read more