SEO Digital Marketing Consultant
SEO Expert / B2B Digital Marketing Services
How to create a development version of your WordPress Website without being a developer! So you have a small WordPress Website with a potential viewership of the entire world, but you want to try a few new things on the site that might make it crash. What to do? What many folks in your predicament … Read more
A new SEMrush blog post titled “SERPs, Traffic and Trends: Mobile vs. Desktop in 2021”, begins by alerting everyone that Google is finally going to implement mobile-first indexing in March 2021 – this month! To better understand what this mobile-first indexing could mean, SEMrush then performed a series of tests using 2020 search-related data. This … Read more
Learn Digital Marketing in 5 Minutes! Really?! What this 5 minute video actually does is introduce Digital Marketing newbies to 6 of the main channels that make up Digital Marketing: The video also provides a quick synopsis of what’s included in each channel and how it is used in a Digital Marketing plan. I like … Read more
Learn the basics of Search Engine Optimization (SEO) in one hour and by video?! Impossible you say? You’d be wrong! The MOZ description: Free 6-Part Video SeriesCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals. From Rand Fishkin, we present you with a six-part … Read more
What does learning Linux have to do with Digital Marketing Consulting? Nothing really! Instead, this is my blog post about how I, like the rest of the world, and especially wanna-be geeks like me, am trying to survive the Coronavirus pandemic. And that survival for me has included learning the Linux operating system! My Linux … Read more
Oh No! Not Technical SEO! Not another post that starts with “Oh No!”! It must be the coronavirus making me say “Oh No!” so much! However, I think “Oh No!” is what most do-it-yourself SEOers think when they see the phrase “Technical SEO”. If that’s you, relax! The good news is that Brian Dean, backlinko … Read more
Oh no! Not another blog post on link building! But wait! Please don’t click away ’til you read this very short post and watch an unbelievably helpful how-to link building video by Rand Fishkin, co-founder of MOZ. What’s the big deal about link building? Because you can’t improve the visibility of your Web site for … Read more
Just about 4 years ago I wrote a blog post titled “To Silo or Not to Silo” dealing with the concept of “clustering” all Website content about a specific subject into a “silo” to help increase the ranking of that specific content in search engines. Recently there has been renewed interest in this SEO concept, … Read more
Because I have spent the last 20-plus years performing technical product SEO, I thought you would find a specific recent example of that work interesting. This example involved the launch of a new LED (Light Emitting Diode) product for a division of International Light Technologies (ILT). Birth of the LED Border Tube This technical product … Read more
At least they can be! The trick is to find the right ones and learn how to attend – it’s not just renting an 8×10 foot booth in the exhibit hall! Great B2B Trade Show/Conference Example A great example of what I’m talking about in the B2B world is Pittcon, an annual trade show/conference that … Read more