Online Advertising Remains Vibrant Despite Tough Economic Times – $5.8 Billion for Q1 ’08, Second Highest Quarter Ever
Interactive Advertising Bureau
Dave’s Comments (Digital Marketing Tutorial Blog): I know I’m repeating myself on this subject, but the beat goes on! The emergence of the Internet/Web as the most active and fastest growing segment of the entire US advertising industry continues to amaze even industry pundits. Here are the latest online ad revenue numbers from the IAB, along with a great graph showing how these numbers have grown over the last 10 years.
“The Interactive Advertising Bureau (IAB) today announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter revenues are an 18.2 percent increase over the same period in 2007, and represent the second highest quarter ever recorded, after Q4 2007’s $5.9 billion.
‘We continue to experience significant growth and vitality in interactive marketing, media and advertising,’ said Randall Rothenberg, president and CEO of the IAB. ‘We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.’
‘The fundamentals of interactive advertising spend continues to be positive and I would expect to see continued growth in the future.’ said David Silverman, partner, Assurance, PricewaterhouseCoopers ‘The cyclical fourth quarter to first quarter drop in traditional media advertising spend, combined with an overall economic slowdown, resulted in a not so unexpected first quarter slowdown in the growth of online advertising.'”
Read the full article on IAB.NET.