by Dave Ingalls
Digital Marketing Tutorial Blog
May 31, 2005
Reciprocal Linking has been a particulary important element of Search Engine Optimization since the rise of Google. As you can review on my Linking Strategies Web page, reciprocal linking is a mechanism you can use to create inbound text links pointing to your Web site from other Web sites containing content relevant to yours. This is accomplished by offering to provide a (reciprocal) link back to those Web sites that link to you.
Another way to achieve the same goal, and if done properly, potentially outperform traditional reciprocal linking programs, is to buy inbound text links to your Web site from other Web sites with content relevant to yours. This form of linking, dubbed text link buying, has been around a long time, but it has recently picked up momentum because of the value these links can have to Google search rankings, and the emergence of “text link brokers”.
Patrick Gavin, President of Text Link Ads, Inc., has authored an excellent overview of this subject titled, “The Definitive Guide to Link Buying”. Click on the link below to download/save this very informative guide:
I urge you to download and read this guide. In 30 minutes, you’ll be an expert in text link buying – well, at least you’ll know what you’re doing when you go looking for text links to buy!