Dave’s Comments (Digital Marketing Tutorial Blog): A leading US SEM organization has just released it’s 2005 Search Engine Marketing report. It includes all forms of SEM – search engine optimization (SEO) and search engine advertising. The growth in this space continues at a breakneck pace, still dominated by Google and Yahoo!.
“Advertisers in the U.S. and Canada spent $5.75 billion on Search Engine Marketing (SEM) in 2005, a 44 percent increase over 2004 spending, according to a report released today by the Search Engine Marketing Professional Organization (SEMPO), a non-profit professional association working to increase awareness and promote the value of Search Engine Marketing worldwide.
The report, “The State of Search Engine Marketing 2005,” also projects that SEM spending in North America will reach $11 billion in 2010. The annual totals include payments to search engines and search-related media companies, search engine marketing agencies and in-house expenditures in support of such programs. The programs include paid placement, paid inclusion, organic search engine optimization and search engine marketing technology platforms.”
Read the full press release at SEMPO.org.