A brief explanation of some of the tools SEO analysts use to do their Website SEO research:
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is often used to understand how visitors interact with websites, and provides insights that can be used to improve the user experience and increase conversions. Some of the features offered by Google Analytics include:
- Traffic and behavior reports: These reports provide information about the number of visitors to a website, their locations, and the pages they visit.
- Acquisition reports: These reports provide information about where visitors come from, including search engines, social media, and other websites.
- Conversion reports: These reports show how well a website is achieving its goals, such as sales or sign-ups.
Google Search Console is a web service offered by Google that allows website owners to check the indexing status and optimize visibility of their website in Google Search. Some of the features offered by Google Search Console include:
- Index coverage: This report shows which pages on a website have been indexed by Google, and which pages may have issues that are preventing them from being indexed.
- Link report: This report shows the websites that are linking to a particular website, and the anchor text used in the link.
- Sitemaps: This feature allows website owners to submit sitemaps, which are lists of URLs on a website that should be crawled by Google.
ScreamingFrog is a website crawler that can be used to analyze the technical aspects of a website, such as its structure, content, and performance. It can also be used to identify issues such as broken links, duplicate content, and missing or incorrect metadata.
SEMRush is a digital marketing tool that provides data and insights on a variety of topics, including search engine optimization (SEO), paid search, and social media. Some of the features offered by SEMRush include:
- Keyword research: This feature allows users to identify the most popular and relevant keywords for their website or industry.
- SEO analysis: This feature provides insights on how to optimize a website for search engines, including on-page optimization and backlink analysis.
- Paid search analysis: This feature provides insights on how to optimize a pay-per-click (PPC) campaign, including keyword research and ad copy analysis.
- ahrefs is a digital marketing tool that provides data and insights on a variety of topics, including search engine optimization (SEO), backlinks, and content marketing. Some of the features offered by ahrefs include:
- Backlink analysis: This feature allows users to see which websites are linking to their website, and the quality of those links.
- Keyword research: This feature allows users to identify the most popular and relevant keywords for their website or industry.
- Content marketing: This feature provides insights on how to create and promote high-quality content that will attract backlinks and drive traffic to a website.
DeepCrawl (now called Lumar) is a website crawler that can be used to analyze the technical aspects of a website, such as its structure, content, and performance. It can also be used to identify issues such as broken links, duplicate content, and missing or incorrect metadata. Some of the features offered by DeepCrawl include:
- Comprehensive crawling: This feature allows users to crawl all pages on a website, including those that are not linked to from other pages.
- Custom crawl rules: This feature allows users to specify which pages on a website should be crawled, and which should be excluded.
- Advanced filtering: This feature allows users to filter crawl results by a variety of criteria, such as status codes, content type, and more.
=========================
Keyword research: Also consider using an app like SEMrush to help find the best keywords for your Website, and the best keywords from your competitors’ Websites (there is a FREE version with limited access).
Note: My name is Dave Ingalls. If you need help with your SEO and/or Digital Marketing tasks, please review the B2B SEO Services, B2B SEO Tips and B2B Digital Marketing Services I offer.