Small Companies and Content Generation

By Rick Burnes
HubSpot Inbound Internet Marketing Blog
April 22, 2009

Dave’s Comments (Digital Marketing Tutorial Blog): Great advice about how small businesses can generate content consistently AND painlessly. Another idea from the B2B world – if you distribute your product or service thru a distribution network, you may find that one or more of your distributors have blogs and have blogged about a successful application of your company’s products to solve one of their customer’s problems. “Steal” the blog content for your blog – if you tell that distributor what you’re up to, they’ll LOVE the extra mileage you give their content! A classic Win-Win!

“If you’re a small business owner or a professional marketer getting started with inbound marketing, you’re probably worried about content.

You understand that content is the best way to win the SEO lottery and get found on the web — but you’re worried that producing all that content will be hard. You and your staff (if you have one!) weren’t trained as professional writers and the prospect of regular blog responsibilities is daunting.

I don’t blame you. I worked in the news business for seven years before joining HubSpot, and the prospect of producing new, original content everyday is overwhelming to me, too.

Here’s a secret: Writing a useful, popular blog doesn’t require that you come up with spellbinding new ideas every day. You should be able to create useful content from things you’re already doing on a regular basis.

To do this, you need to be in a content mindset. Instead of trying to come up with ideas when you sit down to write blog posts, look for posts throughout the day.

Here are five more specific ways you can do this:”

Read the entire article online by clicking on the following link:

Does Your Company Have the Content Mindset?