Forrester: B-to-B Marketers Fail Community Marketing Test

From: B-to-B Magazine Dave’s Comments (Digital Marketing Tutorial Blog): B-to-B provides a nice synopsis of this Forrester study on why “community marketing” (Web 2.0 Internet Marketing) has not taken off in the business world. Hint – businesses have the wrong folks at the (social networking) helm! “While enthusiastic about digital, only one-third of b-to-b marketers […]