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Inbound Marketing “Bible”

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“Inbound Marketing – Get Found Using Google, Social Media and Blogs” By Dave Ingalls Digital Marketing Consultant April 21, 2010 Link to main Inbound Marketing Web page “Inbound Marketing – Get Found Using Google, Social Media and Blogs”, by HubSpot founders Brian Halligan and Dharmesh Shah is THE seminal book on how to use the … Read more

AddThis to Help Your Online Content Go Viral

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By Dave Ingalls Digital Marketing Consultant You’re a small business owner who has taken the time to create some original content for your Web site to help that site be more visible to potential Customers via the major search engines, just like all the Internet Marketing experts tell you to do. But after you add … Read more

Customer Reviews Drive iPhone Sales – REAL Social Media!

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We’ve all heard the hype about online Social Media – Facebook, Twitter, LinkedIn, etc. And much of the hype is true. But if you’re a small/medium sized company selling your products and/or services online, take my advice about online social media, social marketing, social networking – whatever you want to call it – and start with the basics – let your Customers review your products/services on your Web site.

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Obama’s Social Media Success

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By Christina Mejia ChiefMarketer.com Dave’s Comments (Digital Marketing Tutorial Blog): A great post by this Chief Marketer analyst on how Obama won the “Internet election campaign” by taking Web 2.0 tactics to the extreme. My personal experience with the Obama campaign’s 21st century tactics was wireless phone-based. I signed up to receive text message updates … Read more

The Next Local Online Advertising Media: Not Google?

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G5 Search Marketing Blog Dave’s Comments (Digital Marketing Tutorial Blog): A little gem of a blog entry on where local search is headed and what company/technology (if any!) will challenge Google for overall supremacy in this fast growing search segment. “Google is the single most popular search engine right now. And it’s not even close. According … Read more