Google Click-To-Play Video Ads for AdWords

By Lauren Baker Search Engine Journal Dave’s Comments (Digital Marketing Tutorial Blog): Another big announcement regarding the emergence of online video advertising from a major Internet ad serving company. Between the use of free video content containing embedded, short (and “unskippable”) advertisng “clips”, and the emergence of online video ads, online video use in advertising … Read more

Recent Reinclusions

Source: Matt Cutts: Gadgets, Google, and SEO Dave’s comments (Digital Marketing Tutorial Blog): Wow! That was fast! ALL German-based BMW Web site pages (on BMW.de, etc.) are back in the Google index less than 1 week after they were removed for using SEO spamming techniques! Usually takes at least 30 days for full re-instatement. Guess … Read more

German BMW Banned From Google

By Philipp Lenssen Google Blogoscoped Dave’s Comments (Digital Marketing Tutorial Blog): All BMW.de German Web site pages have been removed from Google results for using doorway pages, a classic search engine spamming technique. Goes to show that Google is SERIOUS about punishing those who try to manipulate Google search results using underhanded SEO techniques they … Read more

First Base

by Bindu Reddy Google Product Manager GoogleBlog Dave’s Comments (Digital Marketing Tutorial Blog): Google Base is off and running as of today. Check out what Google itself has to say about the most talked about new Google feature over the last 30 days. “Today we’re excited to announce Google Base, an extension of our existing … Read more

Splogs’ Roil Web, and Some Blame Google

By DAVID KESMODEL THE WALL STREET JOURNAL ONLINE October 19, 2005; Page B1 Dave’s Comments (Digital Marketing Tutorial Blog): Guess I haven’t been at blogging long enough. Just saw this article about “splogging” in the Wall Street Journal (free section) and thought I’d share it with other blogging “newbies” like me. “Spam, long the scourge … Read more

“Winning Results with Google AdWords”

New book by Andrew Goodman Book Reviewed by Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): This is the next book I order! How about you? “Andrew Goodman is one of the foremost authorities on search advertising in the world, and his new book is a killer guide to succeeding with Google’s … Read more

Google Blog Search Has Officially Launched

Dave’s Comments (Digital Marketing Tutorial Blog): Here’s what Google has to say about their newest blog-related feature (from the Google Blog Search FAQ). “Blog Search is Google search technology focused on blogs. Google is a strong believer in the self-publishing phenomenon represented by blogging, and we hope Blog Search will help our users to explore … Read more

Google Reportedly Plans Instant Messaging System

Google Talk could be launched as early as tomorrow News Story by Reuters “Google, Inc. is set to introduce its own instant messaging system, the Los Angeles Times reported today. The move marks the Web search leader’s expansion into text and also voice communications. Citing unnamed sources “familiar with the service,” the newspaper said that … Read more

Google AdWords Marketing: Contextual Advertising – Parts 1, 2

By Richard Ball Search Engine Guide Dave’s Comments (Digital Marketing Tutorial Blog): As Richard points out, you’re really dealing with two VERY different audiences in terms of motivation in the Google Adwords Search and Content ad networks, and the default setting in Adwords when setting up a campaign is to display the same ad on … Read more

Search Engine Results Continuing to Diverge

By Chris Sherman Associate Editor SearchEngineWatch Dave’s Comments (Digital Marketing Tutorial Blog): A comparison of of first page search results for 4 of the most popular search engines – Google, Yahoo!, MSN and Ask Jeeves. It’s really quite amazing how much the results vary between any 2 search engines, and particularly, among all 4 of … Read more