Thomas Register Ends Print Directories, Turns Exclusively to Online Listings

by Dave Ingalls
Digital Marketing Tutorial Blog
June 1, 2005

In a move that truly demonstrates the impact the Internet/Web has had on the business-to-business (B2B) marketplace, Thomas Information Network has announced that it has discontinued the print versions of its Thomas Register of American Manufacturers and Thomas Register Regional Buying Guides. The information contained in these is available, free of charge, at www.ThomasNet.com.

The last hard-copy edition of either of these publications will be the 2006 edition of the Thomas Register of American Manufacturers, which along with its sister tome were known as the Big Green Books. During the last ten years, Thomas has been making a transition to the Internet.

“As an Internet marketing company, all our energies and investments are directed to serving our clients — where and how they can best reach customers, ” said Eileen G. Markowitz, president of Thomas Industrial Network, in a statement.

Markowitz continued, “To do this, we provide Internet marketing and Web site and content management solutions, including online catalogs, e-commerce capabilities, and CAD drawing distribution.”

As a marketer who has his roots in the B2B world, this transition by the Thomas Register to an Internet/Web-only format is a truly significant event. It underlines the importance for ALL companies to not only have access to the Internet/Web, but to also have a truly professional Internet/Web presence. That presence (Web sites, search engine visibility, email newsletters, blogs, etc.) is rapidly becoming THE “Front Door” to your company for the entire world!