“Web Advertising to Grow Despite Economy”

From: Directmag.com
June 1, 2008

Dave’s Comments (Digital Marketing Tutorial Blog): Internet Advertising is on an incredible roll! And the only medium that is predicted to give “traditional” online advertising stiff competition is another form of online advertising!

“Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a contraction in advertising spending overall, according to a study from market research firm IDC.

Overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012, according to the report.

The Internet will go from the fifth-ranked medium to the second in five years, making it bigger than newspapers, cable TV and broadcast TV. And it will be second only to other forms of direct marketing, IDC predicted.”

Read the entire article on DirectMag.com.