by Jonathan Kranz
MarketingProfs.com
Dave’s Comments (Digital Marketing Tutorial Blog): Really well done, brief article hitting all of the key points needed to create compelling case studies. Plus Jonathan provides an almost “fill-in-the-blanks” case study format for you to follow!
“Case studies are the written equivalent of the in-person demonstration, an opportunity to illustrate your product or service in action. The more complex or abstract your offer (attention, all “solutions providers” out there), the more valuable your case studies become: their specificity has the power to cut through the fog of business rhetoric.
Better yet, they allow your prospects to see themselves in your customers’ shoes, encouraging them to imagine what it would be like to enjoy the benefits of working with you.”
Read the full article on MarketingProfs.com.