Inbound Marketing

Inbound Digital Marketing Consulting Services

I have been building Web sites and marketing products and services through them for almost 20 years and I can help you market your products/services via the Internet/Web.

Contact me today to discuss your Inbound Digital Marketing needs in more detail. And if requested, I’ll also provide a FREE review of your existing Web Site.

I can perform the following Inbound Digital Marketing* tasks for your organization:

Search Engine Marketing (SEM) including:

  • Search Engine Optimization (SEO) – optimization of key on-the-page and off-the-page items to dramatically improve the “editorial” (organic) search rankings for Web pages containing relevant keyword phrases in major search engines (Google, Bing, etc.)
    And BEFORE you hire anyone to perform SEO work, please read this recent and very timely blog post by Ryan Stewart on the subject of SEO and what it is morphing into: Why I Stopped Selling SEO Services and You Should, Too
    It’s not written just for SEO practitioners, and after reading this post, you will become a much better consumer of SEO services, whether they’re provided by me or someone else.
  • Search Engine Advertising – create, manage and continually optimize CPC (cost-per-click) ad campaigns on the major search properties (Google AdWords, etc.).
  • Backlink Campaigns – create, manage and continually optimize an inbound linking campaign, a major component of the “off-the-page” editorial search results improvement campaign

Content Creation/Management – the beauty and the curse of good Web sites is that they are never finished! One of the keys to having visitors (Customers and Prospects) return again and again to your site is the ability to keep the site’s content fresh and up-to-date. The continuous addition of search engine-optimized online content, both on and off your Web site, is the KEY to successful Digital Marketing programs. For large and small company Web sites alike, this task should be done on a weekly basis if you want your message to be heard in today’s online world.

Web Site Metrics/Analytics – are you monitoring the traffic to your Web site–how many Web site visitors you’re getting, where visitors come from and what visitors do while on your site? If not, you should start as soon as possible. Without a proper Web site metrics plan and analytics software in place, you will have no way of knowing if future improvements to your Web site and/or promotions of the site are working or not.

Blogs and Blogging – what small business has the time or the in-house expertise to get this most basic social media tool up and running, let alone contribute to it on a weekly basis? The problem is that any small business that doesn’t try to understand the potential for this online marketing medium for their business could be in for a big surprise – from a competitor! Let me help by getting your business a foothold in the blogosphere!

Social Networking Tools – the list goes on and on, and it seems to be growing daily! Facebook company pages, LinkedIn Business pages for your business, micro-blogging with Twitter, etc.

eBook Development, Distribution – an “eBook” is another recent viral marketing concept, but to be effective, it has to be developed and written for YOUR specific target audience. Contact me for more details.

Affiliate Marketing Programs – oversee selection of potential affiliate partners; solicit participation of potential partners in the affiliate marketing program; monitor program results and manage payment of fees to affiliates; continually improve performance of affiliates

Micro Web Sites – design and creation including content creation, optimization and continual management, of micro Web sites created to optimize the potential Internet/Web exposure of niche product, service offerings

Contact me today to discuss your Inbound Digital Marketing needs in more detail! And if requested, I’ll also provide a FREE review of your existing Web Site.

next – Additional Digital Marketing Consulting Services

* What is “Inbound Digital Marketing”? Here’s a hint: The next time you buy something, anything really, think about the trusted sources you used to help you make that buying decision, and where YOU found those trusted sources. I’ll bet most if not all of those sources had some online aspect to them, and here’s the KEY point, I’ll bet YOU found them and not the other way around.

If you’d like to learn more, here’s a link to  “Inbound Marketing Overview” in my Digital Marketing Tutorial.