Negative Testimonials – the Dark Side of Digital Marketing

By Dave Ingalls Digital Marketing Consultant I saw this product (“Yoshi Copper Chef Grill Mat”) advertised on TV and thought what a great idea! Wow! What a product – right? Not so fast my friend! I next went to Amazon to see if I could buy it there – of course I could! Before ordering, […]

Bluehost Providing Free SSL Certificates to Hosted Sites Using WordPress

By Dave Ingalls Digital Marketing Consultant Good News for all WordPress CMS users hosted on Bluehost – even on the low cost shared server hosting programs! Bluehost is now offering FREE SSL Certificates for those Web sites!  Behind the scenes Bluehost is using the free SSL certificate service provided by “Let’s Encrypt” to get its […]

Google SEO Starter Guide for Beginners

By Dave Ingalls Digital Marketing Consultant Here’s one of the best ways to start the new year if you’re serious about improving your SEO skills – download a copy of Google’s “Search Engine Optimization Guide for Beginners” (PDF). Here’s a link: Google SEO Starter Guide for Beginners If you’re just getting started performing search engine […]

To Silo or Not to Silo

By Dave Ingalls Digital Marketing Consultant To “Silo” or not to “Silo” that is the question. Siloing is a Web site content structure that gets more than its share of pros and cons, especially from the SEO world. The concept of siloing Web site content is fairly simple: group related content in physical descending order […]