Search Engine Marketing
Hopefully you’ve already read the pages on this Web site that deal with the Search Engine Marketing (SEM) basics – Search Engine Optimization (SEO) and Search Engine Advertising. Now that you have a basic understanding of how the major search engines/directories work, what are they working on that will make them even more valuable to Web searchers in the future, and how will that affect YOUR SEM/SEO efforts?
Three of the most interesting search engine trends are LOCAL SEARCH, PERSONALIZED SEARCH, and CATEGORIZED SEARCH.
Then we’ll take a look at CATEGORIZED SEARCH.
Next we’ll review LOCAL SEARCH.
Then we’ll review PERSONALIZED SEARCH.
Finally, we’ll take a quick look at Google’s Universal Search and the increasing importance of VIDEO SEO (a Digital Marketing Tutorial BLOG post).