Search Engine Marketing

Digital Marketing Tutorial

Let’s start the Digital Marketing Tutorial by examining “Search Engine Marketing” or “SEM”.

SEM encompasses a large amount of material. It refers not only to Search Engine Optimization, but also to Search Engine Advertising, Link Building Programs (Linking Strategies), and new concepts such as Categorized Search, Personalized Search and Local Search.

Here are the links to the Search Engine Marketing topics on the Digital Marketing Tutorial Web site:

Let’s start with Search Engine Optimization (SEO), the “editorial” or “organic” portion of Search Engine Marketing (SEM). It’s one of the most important Digital Marketing initiatives and it has one of the longest lead times to begin to see results. So let’s get started!

Digital Marketing Tutorial Table of Contents Page