Digital Marketing Tutorial
Do you have a comprehensive site search function on your Web site?
What does that have to do with marketing your Web site?! A lot!
One of the most important things you can do to market your Web site is to make it as user-friendly as possible. What’s the point of trying to attract visitors to your site if they can’t find what they’re looking for when they get there?!
There are numerous studies showing that visitors will leave your site almost immediately if they can not find what they’re looking for quickly and easily. Even if you do a good job with navigational aids on your site, there’s no way to guess what each visitor is looking for. Therefore, the next best thing to designing a unique site for each visitor is to provide a comprehensive search function on your site.
Sounds good, but how do you do that, especially if you’re not a CGI or HTML guru, and you can’t spend a ton of time or money on a comprehensive search function?
Actually, there (was) a really simple solution called Google Site Search.
NOTE: In early 2017 Google announced that Google Site Search is being discontinued!
Luckily the good folks at Search Engine Land have come to the rescue! With Google sunsetting its site search product, many companies are wondering where to turn for this functionality. Columnist Paul Shapiro provides some alternatives in his article titled, “Google site search is on the way out. Now what?”
Google Site Search is a hosted Web site search service without advertising for organizations with small to medium sized Web sites. It has 5 price points that are based on the number of annual search queries: 1-20,000 queries, $100/yr.; 20,001-50,000 queries, $250/yr.; 50,001-150,000 queries, $750/yr.; 150,001-500,000 queries, $2,000/yr.; and over 500,000 queries, contact Google for pricing. Google Site Search is worth checking out, especially if you haven’t added site search to your Web site as yet. Here’s a link to the information on Google: