Digital Marketing is EASY Once Someone Shows You The Way!

My name is Dave Ingalls. I am a Digital Marketing Consultant based in the Boston, MA (USA) area specializing in Inbound Digital Marketing techniques.

I help companies “get found” more readily and interact more effectively with their target audiences on the Internet/Web.

How? By transforming a company’s online presence from one ineffective Web site to a true online community that will attract long-term “residents” from that company’s most important target audiences – prospects, investors, industry press – even a competitor’s best customers!

I have over 20 YEARS of Digital Marketing and Online Marketing Communications experience acquired in technical marketing, product and sales management positions.

Below is a brief outline of the Digital Marketing Consulting Services I can provide to your organization on a part-time, long-term, contract basis:

Inbound Digital Marketing Services

  • Search Engine Marketing (SEM) including search engine optimization (SEO), search engine advertising and link building campaigns
  • Web Analytics – initial installation and ongoing analysis
  • Web Site Content Creation, Editing – site content re-writes to improve Search Engine Optimization (SEO) and new content creation SEO’d from the start
  • Content Creation for Distribution – initial and ongoing content creation, selection of and distribution to appropriate Web sites, etc.
  • Online Marketing Communications – blogging; micro-blogging with Twitter; Facebook Fan pages; LinkedIn Business pages; “Share” buttons; “social bookmarking” (Delicious, Digg, etc.); “eBook” development, distribution

Additional Digital Marketing Services:

  • Web Site Design, Re-design (Drupal, WordPress-based sites/blogs a specialty)
  • Email Newsletters (including automated, Web-based opt-in/opt-out capabilities)
  • Email Campaigns (existing in-house lists and/or opt-in acquisition lists)
  • Part-time Webmastering, Web Site Management

Here’s a link to more detailed information about the Digital Marketing Consulting Services I offer.


FREE Digital Marketing Tutorial and Blog

Alternatively, if you want/need to perform your own Digital Marketing (examples might include Graphic Designers producing Web sites, Marketing Managers at very small businesses or start-ups, etc.), here are several free resources on this site that can help you do just that:

  • A free online DIGITAL MARKETING TUTORIAL covering the following topics: Search Engine Marketing (SEM) including search engine optimization (SEO), link building campaigns, search engine advertising as well as search engine trends; blogs and blogging; social media marketing (social networking, customer reviews, etc.); Web analytics; site search; viral marketing; email newsletters; affiliate marketing programs; and offline marketing programs that support online efforts.
  • DIGITAL MARKETING TUTORIAL BLOG that complements the Internet Marketing Course content with timely updates on the subjects covered in the course.

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Personal Info

A bit about about my family and me, and my “community”.